Tom syndicate project series#
Tom syndicate project tv#

After his ties were revealed, he promised on his Twitter feed to be more transparent in the future. He was heavily criticized again and became a defendant in a class-action lawsuit in July 2016 when he promoted a gambling website () without disclosing his ties as vice president, yet again violating Federal Trade Commission regulations. In August 2015, Gamasutra reported that Cassell and Montoya may have again violated Federal Trade Commission guidelines on disclosures for YouTubers due to publishing multiple let's play videos of 3BlackDot's game Dead Realm without disclosing their financial ties to the product. The endorsement ran afoul of Federal Trade Commission regulations because 'influencers' failed to disclose that they 'were paid by Microsoft to say nice things about Xbox One and its games'. The promotion was managed by Microsoft's advertising agency and operated by Machinima Inc. In late 2013 Cassell was paid $30,000, along with other influential YouTubers, to promote Microsoft's newly launched Xbox One console. In November 2014 Cassell, along with fellow YouTuber Adam Montoya (SeaNanners), in cooperation with media company 3BlackDot launched a multi-channel network, Jetpak, aiming for a more fair payment model for the revenue made.Ĭassell has run into issues with Federal Trade Commission (FTC) regulations a few times in his career. Cassell has also amassed a large following on other forms of social media, with over 2.4 million followers on Twitter with the handle and 1.7 million on Instagram under the username channel reached 100,000 subscribers in March 2011, 500,000 subscribers in October 2011, 1 million subscribers in June 2012, and 5 million subscribers in August 2013. As of August 2017, this second channel has over 2.5 million subscribers and 390 million views.Ĭassell runs a Twitch channel which, as of August 2017 has over 2.4 million followers, making it the most followed channel on the website. Cassell also operates a second channel, 'Life Of Tom' previously known as SyndicateCentral, which consists primarily of vlogs.

Tom syndicate project series#

The channel was originally built on Halo and Modern Warfare 2 let's play videos, but came to prominence with the release of the Call of Duty: Black Ops 'zombies' mode and his subsequent videos featuring the gamemode on his channel, and further grew due to the series 'The Minecraft Project'. 'So in the end it was worth it.Cassell started his YouTube channel, TheSyndicateProject on 3 September 2010. Tom said: 'I was working in McDonalds and that's actually how I bought all my stuff - my laptop and recording equipment, while I was slaving away. More recently, in February, he was given the honour of judging the prestigious British Academy (Bafta) Games Awards. He has become famed around the globe for his quirky sayings 'Boobalicious' and 'Happy in the Pants'. With more than 700,000 subscribers, the former schoolboy from Manchester is now the most subscribed to director and gaming commentator in the UK. This response finally convinced his father that he wasn't wasting his time and with the encouragement of his tutor Tom left his IT programming course to run his own gaming commentary business. He launched The Syndicate Project on YouTube in September 2010 and immediately racked up 3,000 viewers. 'I said I like Call of Duty, I'm making videos and may be in the future this will be my job,' Tom said.Īfter three years of posting his commentaries on different online channels, he finally found success. Tom revealed that his father was initially sceptical about his new hobby, ordering him to 'stop wasting time' and get back to his studies.īut the computer enthusiast ignored this advice and carried on making his recordings.

Tom syndicate project tv#

'I got my dad's camera and stacked it on top of about 20 games on top of the computer and aimed it at the TV - that's how I started,' he said. During an interview in the US, Tom told Partners Project how he turned his passion for video games into a job.